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There should NOT automatically be shame with doing a product-safety recall. This is especially true with new and innovative products.
This is, of course, UNLESS the recall is the result of:
1. Fundamental errors in product development — 2+2=5
2. A repeat of an earlier problem — a re-recall
3. Not identifying, accepting, and fixing a problem QUICKLY — slow reporting
Be sure that your company encourages AND rewards ethical behavior.
A company must be competent, learn from its mistakes, and act with speed and integrity to help prevent consumers from being harmed by products.
Tell me what YOU think.
Copies of the book will be given as prizes to attendees of the