There should NOT automatically be shame with doing a product-safety recall. This is especially true with new and innovative products.

This is, of course, UNLESS the recall is the result of:

1. Fundamental errors in product development — 2+2=5
2. A repeat of an earlier problem — a re-recall
3. Not identifying, accepting, and fixing a problem QUICKLY — slow reporting

Be sure that your company encourages AND rewards ethical behavior.

A company must be competent, learn from its mistakes, and act with speed and integrity to help prevent consumers from being harmed by products.

Tell me what YOU think.